Fragvest Sales Channels
We have 19 people and zero active salespeople. We've been doing online marketing only and it's getting us scraps. This document lays out 7 segments we're going after, who's assigned to each, and how we hit ₦210M/month through a mix of physical sales (the spear) and digital marketing (the net). Minimum ₦30M per segment, no exceptions.
₦210M
7
₦30M/mo
High-Value Individuals
Rich people who already invest. Same effort to close, but the cheque is 100x bigger.
₦30M/mo
Diaspora
Nigerians abroad who want to own property back home but don't trust anyone. We fix that.
₦30M/mo
Businesses
Companies have idle cash and need staff benefits. We give them both in one product.
₦30M/mo
Groups & Associations
Groups that already pool money together. We just point that money at real estate.
₦30M/mo
Parents & Schools
Parents who will spend anything on their kids. Property for their child is an easy yes.
₦30M/mo
Channel Partners
People who already sell to our target market. They sell for us, we pay them commission.
₦30M/mo
Celebrities
Not selling TO them. Selling THROUGH them. They buy a property, gift frags to fans via our gift card feature.
₦30M/mo