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Businesses

Companies have idle cash and need staff benefits. We give them both in one product.

Companies of all sizes -- from solo freelancers to large corporates. SMEs have fast decision-making (one founder says yes). Large companies have bureaucracy but bigger ticket sizes. Freelancers are one-person businesses looking to stabilize volatile income.

They care about

Staff retention, corporate investment, treasury diversification, stable returns, tax efficiency

Entry investment

N50K (freelancers) – N50M (corporate)

Sub-segments

3

Team assigned

4 people

Sub-Segments

SMEs

Small and medium businesses where the founder or CEO makes investment decisions quickly. No board approvals, no committees. If they see the value, they move. Could invest company funds or offer it as an employee benefit.

Large Companies

Bigger organizations with HR departments, CFOs, and formal approval processes. Longer sales cycle but much bigger ticket -- could be N10M-N50M for treasury investment or employee benefit programs with salary deduction.

Freelancers / Solopreneurs

Independent earners -- designers, developers, consultants, content creators. Income is variable, no employer pension, no benefits. Fragvest becomes their self-built pension plan.

How to Win Them

The Pitch

For SMEs: 'Your business generates cash. Where does the idle cash sit? A savings account earning 2%? What if it was in real estate earning rental income monthly plus appreciation? Fragvest lets your company own a piece of premium property with as little as N500K. No property management headaches.' For corporates: 'Imagine offering your staff a real estate investment benefit -- automatic salary deduction into property ownership. Better than a pension, more tangible than stocks. Fragvest handles everything.' For freelancers: 'Your income is up and down. Fragvest turns your good months into permanent assets. Start from N50K, build a portfolio that pays you rent monthly.'

The Close Line

“What does your company currently do with idle cash or staff benefits? Let me show you how Fragvest could fit in.”

Objections & How to Handle Them

“We need board/management approval for this.”

Absolutely. I can prepare a formal proposal with ROI projections, the trustee structure, and risk analysis for your board. I can even present to the board directly if that helps.

“What's the risk to the company?”

The underlying asset is physical real estate -- it doesn't go to zero. The Certificate of Occupancy is held by a regulated trustee. Your company's investment is backed by actual property, not promises.

“We already have investment/pension plans for staff.”

This isn't a replacement -- it's an addition. Real estate is the one asset class almost everyone wants but few have access to. Offering frags alongside existing benefits makes your package more competitive for talent retention.

Where to Find Them

Offline

  • Business districts: Victoria Island, Ikoyi, Lekki Phase 1, Ikeja GRA
  • Co-working spaces: Leadspace, Venia Hub, WeWork Lagos, Cranium One
  • Chamber of Commerce meetings and SME conferences
  • SME Lagos events and business expos
  • Tech hubs and startup incubators (CcHub, Zone Tech Park)
  • BNI networking groups and Toastmasters meetings

Online

  • LinkedIn (target: Founders, CEOs, HR Directors, CFOs)
  • Twitter/X Nigerian business community
  • Freelancer communities on Slack and Discord (Nigerian remote workers)
  • Instagram business pages and entrepreneurship communities
  • Paystack, Flutterwave, and fintech partner newsletters

Marketing vs Sales

🎣

Marketing (The Net)

The Net: Position Fragvest as a corporate-grade investment platform. Content focuses on treasury management, employee benefits, and the stability of real estate vs other asset classes.

  • LinkedIn case studies: 'How Company X Added Real Estate to Staff Benefits'
  • Sponsored content in TechCabal, Techpoint Africa for the startup crowd
  • Corporate brochure: 'Fragvest for Business' one-pager for HR/CFO
  • Partner with payroll companies for salary deduction integration
  • Host quarterly 'Business Breakfast' events for SME founders

Assigned to

TBD - Marketing Lead

🔱

Sales (The Spear)

The Spear: Walk into offices, meet founders and CFOs. For SMEs, close in one meeting. For corporates, start the relationship with HR or the CFO, then work through their process.

  • Door-to-door in Victoria Island and Ikoyi business districts
  • Book meetings with HR heads of 50+ companies for employee benefit pitch
  • Attend every SME networking event and hand out business cards with QR codes
  • Partner with co-working spaces to present to their member companies
  • Cold LinkedIn outreach to CFOs and Heads of HR with a tailored message

Assigned to

TBD - Sales Lead

TBD - Field Sales A

TBD - Field Sales C

The Numbers

15K

Reachable Population

40

Weekly Outreach

4

Responses (10%)

1

Conversions (2%)

₦3.0M

Avg Investment

₦7.5M

Weekly Revenue

Weekly Conversion Funnel

40

Outreach

→
4

Respond (10%)

→
1

Convert (2%)

→

₦7.5M

revenue/week