Groups & Associations
Groups that already pool money together. We just point that money at real estate.
Organized groups with existing leadership, meetings, and communication channels. Pitch once to leadership, and you're in front of 50-500 people. Highest leverage segment -- one presentation can unlock dozens of investors.
They care about
Group benefits, trust among peers, collective wealth building, structured investment
Entry investment
N24K per member, N500K – N5M per group
Sub-segments
7
Team assigned
3 people
Sub-Segments
Professional Associations
ICAN (accountants), NSE (engineers), NBA (lawyers bar), NMA (medical), CIPM (HR). These hold conferences, have newsletters, and have thousands of members. One speaking slot = hundreds of potential investors.
Alumni Associations
Unilag, OAU, UI, Covenant, Babcock alumni networks. Old students associations are powerful -- they hold annual dinners, have strong loyalty, and members trust each other's recommendations.
Membership / Social Clubs
Ikoyi Club, Lagos Country Club, Island Club, Rotary, Lions. Wealthy members who meet regularly. Getting a speaking slot or sponsoring an event gives you direct access.
Market Trader Associations
Alaba, Computer Village, Balogun market associations. These traders move serious cash daily but have zero investment diversification. The association structure means the chairman's endorsement carries massive weight.
Cooperative Societies
Company cooperatives, government staff cooperatives, community cooperatives. They already pool money monthly and invest collectively. Fragvest is a natural fit -- same concept, better asset class.
Communities
Estate communities (Lekki Phase 1 residents association, VGC community), neighborhood groups, estate WhatsApp groups. People who already share a physical space and communicate regularly.
Friend Groups
Informal groups of friends who invest together or want to start. The Fragvest Goals feature was literally built for this -- group investing made easy.
How to Win Them
The Pitch
Your group already understands the power of pooling money together. You've done it with savings, maybe even contributed to buy a bus or fund a project. Now imagine pooling that same money into actual Lagos real estate. 20 members contributing N100K each = N2M = a real stake in a premium property. Everyone earns rental income proportionally. Everyone gets a certificate. And you did it together.
The Close Line
“Can I get 15 minutes at your next meeting to show your members how this works? I'll bring everything they need to see.”
Objections & How to Handle Them
“How do we manage group ownership?”
Fragvest has a built-in Group Goals feature. Your group creates a goal, members contribute, and frags are allocated proportionally. Each member has their own certificate and can see their individual ownership. It's all tracked automatically.
“What if some members want to leave?”
Individual members own their own frags. If someone wants out, they can sell their frags independently without affecting anyone else's investment. The group structure is for buying together, but ownership is individual.
“Our members prefer land -- why frags?”
Land is great if you can afford a full plot and develop it. Frags give your members access to developed, income-generating properties in prime locations for a fraction of the cost. Many of our group investors do both -- they buy land AND invest in frags for passive income.
Where to Find Them
Offline
- Professional association conferences and AGMs
- Alumni association dinners and reunions
- Social club meetings and events
- Market association offices (Alaba electronics market, Computer Village)
- Cooperative society monthly meetings
- Estate community town halls and residents meetings
Online
- WhatsApp groups (every association has one)
- Facebook groups for alumni and professional bodies
- LinkedIn groups for professional associations
- Association websites and newsletters (request ad space or speaking slots)
- Instagram pages of major associations
Marketing vs Sales
Marketing (The Net)
The Net: Sponsor association events, get featured in their newsletters, provide educational content about group investing. Let the association's brand carry your message.
- Sponsor annual conferences for 3-5 major professional associations
- Create 'Group Investment Guide' PDF for association leaders to share
- Run ads in association newsletters and magazines
- Partner with cooperative software platforms to cross-promote
- Social media content showing real groups that invested together
Assigned to
TBD - Content & Community
Sales (The Spear)
The Spear: Get in the room. Book speaking slots at meetings. Meet association leaders personally. One 15-minute presentation to a room of 100 people is worth 100 individual cold pitches.
- Map out every major association in Lagos and their meeting schedules
- Personally meet with association presidents/chairmen to pitch a speaking slot
- Attend market association meetings in Alaba, Computer Village, Balogun
- Present at cooperative society meetings with a live group sign-up demo
- Follow up every group presentation with individual WhatsApp to interested members
Assigned to
TBD - Sales Lead
TBD - Field Sales B
The Numbers
2K
Reachable Population
20
Weekly Outreach
2
Responses (10%)
1
Conversions (2%)
₦2.0M
Avg Investment
₦7.5M
Weekly Revenue
Weekly Conversion Funnel
Outreach
Respond (10%)
Convert (2%)
₦7.5M
revenue/week