Celebrities
Not selling TO them. Selling THROUGH them. They buy a property, gift frags to fans via our gift card feature.
A celebrity buys one apartment or house worth N50M on Fragvest. We split it into 10,000 frags. They use our gift card feature to send those frags to 10,000 fans. Now 10,000 people co-own a real property and earn rental income -- all because one celebrity decided to do something nobody else has done. The celebrity spends their money, their fans get real ownership, and Fragvest gets N50M in volume plus headlines you can't buy.
They care about
Fan loyalty, PR that writes itself, being the first to do something this bold, legacy
Entry investment
N10M – N50M+ (buy a full property, gift frags to fans)
Sub-segments
1
Team assigned
2 people
Sub-Segments
Celebrities / Public Figures
Musicians, actors, influencers, athletes, media personalities. They buy a property on Fragvest and gift the frags to thousands of fans using our gift card feature. Each fan becomes a co-owner and earns rent. The celebrity gets unmatched PR, the fans get real assets, we get volume.
How to Win Them
The Pitch
Imagine this: you buy one apartment in Lekki for N50M through Fragvest. We split it into 10,000 frags. You gift those frags to 10,000 of your fans through our gift card feature. Now 10,000 people are co-owners of real property in Lekki -- and they earn monthly rent from it. The headline writes itself: '[Your Name] Just Made 10,000 Fans Property Owners.' No other celebrity has ever done that. Not cash giveaways, not airtime -- actual real estate. It trends for weeks.
The Close Line
“Which upcoming event, album drop, or birthday would be perfect to announce this? Let us design the package around it.”
Objections & How to Handle Them
“Why would I spend money on fans like this?”
Because every other celebrity gives out cash, airtime, or retweets. You'd be the first to give your fans actual property. That's a PR story nobody can compete with. And it costs less than most music video budgets.
“How does this benefit me personally?”
The PR alone is worth millions. 'Celebrity buys real estate for fans' trends for days. It positions you as someone who creates real value, not just vibes. And we handle all the logistics -- you just announce it.
“Is this actually real? Will fans actually own property?”
Yes. Each fan gets a digital certificate of ownership showing their frags. The property is real, the trustee is real, the ownership is real. It's the most tangible giveaway possible.
Where to Find Them
Offline
- Through talent management agencies and PR firms
- Music industry events, album launches, premieres
- Nollywood sets and film industry events
- Fashion shows and brand launch events
- Sports events and athlete meetups
Online
- Instagram DMs to celebrity management teams
- Twitter/X engagement with celebrity conversations about giving back
- LinkedIn outreach to talent managers and PR agencies
- Celebrity booking platforms and management directories
- Entertainment industry WhatsApp groups
Marketing vs Sales
Marketing (The Net)
The Net: Create the template for the first celebrity deal so others see it and want in. Once one celebrity does it, the rest will follow from FOMO alone.
- Create a 'Fragvest for Celebrities' pitch deck showing the concept and PR value
- Mock up sample headlines and social media reactions to show the PR potential
- Produce a concept video showing how the fan giveaway would work
- Reach out to entertainment journalists to pre-seed the story
- Partner with a PR agency that represents multiple celebrities
Assigned to
TBD - Marketing Lead
Sales (The Spear)
The Spear: You only need to close 1 celebrity to create the template. Direct outreach to management teams with a ready-made pitch deck. Make it easy for them to say yes.
- Identify 20 target celebrities and their management contacts
- Send personalized pitch decks to each management team
- Offer the first deal at cost (or discounted) to create the case study
- Attend 2-3 entertainment industry events per month for networking
- Build relationships with 5 key talent managers who represent multiple artists
Assigned to
TBD - Field Sales D
The Numbers
500
Reachable Population
10
Weekly Outreach
1
Responses (10%)
1
Conversions (2%)
₦3.0M
Avg Investment
₦7.5M
Weekly Revenue
Weekly Conversion Funnel
Outreach
Respond (10%)
Convert (2%)
₦7.5M
revenue/week