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Diaspora

Nigerians abroad who want to own property back home but don't trust anyone. We fix that.

Nigerians abroad who want to invest back home but have been burned by scams, distance, and lack of trust. The trustee structure and digital certificates solve their biggest fear. This segment is virtual-first -- WhatsApp, Zoom, community events abroad.

They care about

Trust, legal protection, owning property in Nigeria, ease of remote investing, transparency

Entry investment

N100K – N5M

Sub-segments

1

Team assigned

2 people

Sub-Segments

Diaspora Nigerians

Nigerians living in the UK, US, Canada, UAE, Germany, and other countries. Many earn in strong currencies and want to invest back home but fear fraud. They need a platform they can trust, verify remotely, and manage from anywhere.

How to Win Them

The Pitch

You've been wanting to invest in property back home, but you've heard the horror stories -- land grabbers, fake agents, family members mismanaging your money. Fragvest is different. Every property is held in trust by a licensed trustee. You get a legal certificate with your name. You earn rental income monthly, sent straight to your wallet. You don't need to be in Nigeria to own Nigerian real estate.

The Close Line

“Most of our diaspora investors start with N200K-N500K to see how it works, then scale up. Want me to walk you through your first investment on a quick Zoom call?”

Objections & How to Handle Them

“I've been scammed before investing in Nigeria.”

That's exactly why we use STL Trustees -- a licensed, regulated trustee company that holds the Certificate of Occupancy on behalf of all investors. Your ownership is legally documented. This isn't 'send money and hope' -- it's a regulated structure.

“How can I verify anything from abroad?”

You can see every property on the app with photos, documents, and location. The trustee independently verifies ownership. You get a digital certificate you can verify. And we do virtual property tours on request.

“Can I get my money out if I need it?”

Yes. You can sell your frags through the platform at any time. Your money is converted and can be withdrawn to your Nigerian bank account. We're also working on direct payouts in GBP, USD, and EUR.

Where to Find Them

Offline

  • Nigerian community events in London, Houston, Toronto, Dubai
  • Nigerian churches abroad (RCCG, Winners Chapel, Deeper Life in diaspora)
  • Nigerian professional meetups and networking events abroad
  • Nigerian cultural festivals (Afrobeats concerts, food festivals)
  • Embassy and consulate community events

Online

  • WhatsApp groups: 'Nigerians in UK', 'Naija in Canada', diaspora investment groups
  • Facebook groups for Nigerians abroad (100K+ member groups)
  • Twitter/X diaspora community
  • YouTube channels targeting diaspora audience (Wode Maya, Tayo Aina)
  • Diaspora-focused newsletters and blogs
  • TikTok content about investing back home

Marketing vs Sales

🎣

Marketing (The Net)

The Net: Content that addresses trust, legal protection, and the pain of wanting to invest back home but not knowing who to trust. Testimonials from existing diaspora investors are gold.

  • YouTube content: 'How to Safely Invest in Nigerian Real Estate from Abroad'
  • Instagram/TikTok ads targeting Nigerians in UK, US, Canada, UAE
  • Diaspora blog series: stories of investors who started small and built portfolios
  • WhatsApp broadcast lists with property updates and ROI reports
  • Partner with diaspora remittance platforms for co-marketing

Assigned to

TBD - Marketing Lead

🔱

Sales (The Spear)

The Spear: Virtual outreach -- this isn't door-to-door, it's WhatsApp-to-Zoom. Join diaspora communities, build trust through content, then convert through personal video calls and follow-ups.

  • Join and actively engage in 20+ diaspora WhatsApp groups
  • Host monthly Zoom webinars: 'Invest Back Home Without Getting Burned'
  • Direct WhatsApp outreach with personalized property recommendations
  • Attend Nigerian community events abroad (fly out quarterly for key markets)
  • Build a referral network: each diaspora investor refers 3+ people from their network

Assigned to

TBD - Field Sales D

The Numbers

100K

Reachable Population

100

Weekly Outreach

10

Responses (10%)

2

Conversions (2%)

₦500K

Avg Investment

₦7.5M

Weekly Revenue

Weekly Conversion Funnel

100

Outreach

→
10

Respond (10%)

→
2

Convert (2%)

→

₦7.5M

revenue/week