High-Value Individuals
Rich people who already invest. Same effort to close, but the cheque is 100x bigger.
People with serious disposable income who already invest in assets. The pitch is personal, the experience is premium, the investment is N500K+. Same effort to close one deal, but the ticket size makes it worth 100 small ones.
They care about
Returns, prestige, portfolio diversification, trust structure, hands-off management
Entry investment
N500K – N10M+
Sub-segments
2
Team assigned
3 people
Sub-Segments
HNIs / Private Wealth
Individuals with significant disposable income, often with existing investment portfolios in stocks, bonds, or real estate. They want to diversify without the hassle of direct property management.
Oil & Gas Workers
High-salaried workers often stationed on rigs or remote sites. They have money sitting idle and limited time to actively manage investments. They need passive income vehicles.
How to Win Them
The Pitch
You already invest -- stocks, bonds, maybe even full properties. But managing tenants and chasing rent is a headache. With Fragvest, you own a piece of premium Lagos real estate, held in trust by STL Trustees. You earn monthly rental income proportional to what you own. No tenants, no maintenance, no wahala. Start from N500K or go as high as N10M. Your certificate of ownership is legally backed.
The Close Line
“Most of our serious investors start with N1M to test the waters. What amount would you be comfortable starting with?”
Objections & How to Handle Them
“How do I know the properties are real?”
Every property is physically verified, and the Certificate of Occupancy is held by STL Trustees -- a licensed trustee company. You get a digital certificate of ownership with your name on it. You can visit any property at any time.
“What's the actual ROI?”
You earn monthly rental income proportional to your frags, plus the underlying property appreciates over time. Lagos real estate has historically appreciated 15-25% annually in prime areas. Your total return is rental yield plus capital appreciation.
“How do I exit if I need my money back?”
You can sell your frags back through the platform at current market value. For high-value investors, we also offer priority liquidity. You're never locked in forever.
Where to Find Them
Offline
- Private banking events and wealth management seminars
- Golf clubs -- Ikoyi Club, Lagos Country Club, Lakowe Lakes
- Polo clubs and horse racing events
- Oil & gas industry conferences and networking events
- High-end business lounges (Murtala Muhammed Airport VIP lounge)
- Luxury car dealerships and showrooms
- High-end restaurants and wine bars (Craft Gourmet, NOK, Wheatbaker)
Online
- LinkedIn (target: VP Finance, CFO, Treasury, MD titles)
- Twitter/X FinTwit Nigeria community
- WhatsApp groups for investors and business leaders
- BusinessDay and Nairametrics readership
- Premium newsletter audiences (Stears, Benjamin Dada)
Marketing vs Sales
Marketing (The Net)
The Net: Position Fragvest as a premium, exclusive investment platform. Content focuses on ROI, portfolio diversification, and the trustee structure. Reach them through channels they already trust.
- Sponsored articles in BusinessDay, Guardian, Nairametrics
- LinkedIn thought leadership content on real estate investing
- Exclusive webinars: 'Real Estate Portfolio Building for Busy Professionals'
- Case studies showing actual returns on specific properties
- Partnerships with private banking divisions for co-branded events
Assigned to
TBD - Marketing Lead
Sales (The Spear)
The Spear: Personal, one-on-one relationship selling. These people don't respond to mass ads. They respond to someone who understands their world, speaks their language, and brings them an opportunity with proof.
- Direct outreach to private banking clients through referrals
- 1-on-1 meetings at their office or a premium location
- Bring a physical portfolio: property photos, certificate samples, ROI sheets
- Follow up with a personalized investment proposal within 24 hours
- Offer a dedicated account manager for investments over N5M
Assigned to
TBD - Sales Lead
TBD - Field Sales A
The Numbers
5K
Reachable Population
50
Weekly Outreach
5
Responses (10%)
1
Conversions (2%)
₦2.0M
Avg Investment
₦7.5M
Weekly Revenue
Weekly Conversion Funnel
Outreach
Respond (10%)
Convert (2%)
₦7.5M
revenue/week