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Channel Partners

People who already sell to our target market. They sell for us, we pay them commission.

These people don't buy frags -- they sell them for you. They already have client relationships and sell financial or property products. You give them commission, tools, and training. They bring you buyers you'd never reach on your own.

They care about

Commission income, expanding their product offering, client retention, recurring revenue

Entry investment

N/A -- they sell, not buy

Sub-segments

2

Team assigned

3 people

Sub-Segments

Real Estate Agents

They already sell properties but lose clients who can't afford full units. Frags give them a product for the other 90% of inquiries. 'Can't afford the N50M property? Buy a N500K frag in it instead.' Same client, same agent, new revenue.

Wealth Managers / Financial Advisors

They manage client portfolios and recommend investment products. Adding Fragvest gives them a real estate allocation option for every client tier -- from N100K retail to N10M HNI.

How to Win Them

The Pitch

For agents: 'How many clients do you lose because they can't afford the property? What if you could still close them -- not on the full property, but on a fraction of it? You earn commission, the client gets property exposure, everybody wins.' For wealth managers: 'Your clients ask about real estate. Now you have a regulated, trustee-backed option that works for any portfolio size. You earn a referral commission on every investment your client makes through Fragvest.'

The Close Line

“Let me set you up with a partner account. You'll get a unique referral link, commission tracking, and we'll train you on the pitch. You could be earning from your first referral this week.”

Objections & How to Handle Them

“How much commission do I earn?”

You earn a percentage on every investment made through your referral link. The more volume you bring, the higher your tier. We also offer custom rates for high-performing partners. Let me walk you through the commission structure.

“Will this cannibalize my full property sales?”

Not at all. Frags are for the clients who CAN'T afford your full listings. Instead of losing them, you're converting them into paying clients on a different product. Your full-property clients stay exactly the same.

“How do I explain frags to my clients?”

We provide a complete sales kit: one-pagers, pitch scripts, a demo video, and we'll train you personally. Most partners feel confident pitching after one 30-minute session.

Where to Find Them

Offline

  • Real estate networking events and expos
  • Estate agent offices in VI, Lekki, Ikoyi, Ajah
  • Financial advisory firms and wealth management offices
  • REAN (Real Estate Association of Nigeria) meetings
  • Insurance broker conferences (similar sales DNA)

Online

  • LinkedIn real estate and finance professionals
  • Real estate WhatsApp groups and forums
  • PropertyPro, Jumia House, and other listing platform agent communities
  • Financial advisor Facebook groups
  • Instagram real estate influencer DMs

Marketing vs Sales

🎣

Marketing (The Net)

The Net: Recruit partners through a 'Partner Program' page on the Fragvest website. Run targeted ads to real estate agents and financial advisors. Content focuses on earning potential.

  • Create a 'Fragvest Partner Program' landing page with commission details
  • LinkedIn ads targeting real estate agents and financial advisors
  • Testimonial videos from existing agents who earn commission through Fragvest
  • Attend REAN events with a partner recruitment booth
  • Create a 'Partner Starter Kit' PDF with everything they need to start selling

Assigned to

TBD - Content & Community

🔱

Sales (The Spear)

The Spear: Recruit partners one by one through direct outreach. Visit agent offices, present the partner program, sign them up, train them, and follow up on their first week of activity.

  • Visit 5 real estate offices per week with the partner pitch
  • Host monthly 'Partner Onboarding' sessions (in-person and virtual)
  • Direct outreach to top-performing agents on LinkedIn and Instagram
  • Set up referral partner accounts with custom commission rates
  • Weekly check-ins with active partners to support and motivate

Assigned to

TBD - Sales Lead

TBD - Field Sales C

The Numbers

3K

Reachable Population

15

Weekly Outreach

2

Responses (10%)

1

Conversions (2%)

₦5.0M

Avg Investment

₦7.5M

Weekly Revenue

Weekly Conversion Funnel

15

Outreach

→
2

Respond (10%)

→
1

Convert (2%)

→

₦7.5M

revenue/week